Here we go again. I feel an overwhelming sense of déjà vu'.

It's just turned October and Tom "Apocalypse" Jackson is yelling about Dallas wide receiver Terrell Owens.

Owens made comments about being more active and included more in the Dallas Cowboys' offense following the Cowboys' 26-24 loss to Washington on Sunday.

To be fair, I think the media—because of his history they might have a right to—blew Owen's comments out of proportion.

I wouldn't know, but I can assume that when you're as talented, confident and as physically gifted as Owens is, you think you're always the key. You think that anytime you're not receiving the ball, the team is failing because no one compares and can make plays like you can.

Again, I have no idea how that feels, but it's easy to see how that can manifest itself as "angry T.O." That's the one who cussed out offensive coordinators in San Francisco and almost single-handedly emasculated Eagles' quarterback Donovan McNabb.

The "Good T.O." who outside of having "$20 million reasons to live has performed well in Dallas and been a team player.

So, I think we (the media) should back off No. 81 just a tad.

As his quarterback Tony Romo said, "show me a receiver who doesn't want the ball and I'll show you one who isn't very good."

This isn't the Owens blow up. This is a hard-working guy, who felt like his team didn't do what leads to wins – get him the ball.

On his radio show Tuesday night, Owens refuted reports that he had complained to Romo after the loss. "I have not," he said, according to ESPN.

"All I have said is I need more opportunities to help this team win," Owens said on his show. "It's me being confident in who I am. It's not going to be the last time you hear me say I need the ball."

I'm pretty sure it's not.

Let's just hope that each time he says "I need the ball," analysts, journalists and columnists don't spew the kind of hateful rhetoric the crews of ESPN's NFL Countdown and NFL Live hurled at Owens.

Either way, 'getcha popcorn ready.'

Side note: Apparently someone still owes Emmit Smith sex…