James "Jimmy Mac” McNeal leans forward in his lounge chair in Manhattan's swanky Henry Hudson Hotel and tries to explain the concept behind his upstart Brooklyn, NY-based BMX bike company, Bulldog Bikes. "We're like Rawkus Records before they had the Priority deal,” says the 29-year-old Y.B.E., over the happy hour hum of the hotel's jet set clientele.

www.bulldogbikes.com