Quincy "QD3â€ Jones III has been breaking all the rules in the digital production realm from scoring the first hip-hop sitcom, Fresh Prince of Bel Air, to most recently documenting hip-hop's most infamous feuds on his Beef series for BET. But an upcoming project linking the New York Times Bestseller "The 48 Laws of Powerâ€ by Robert Greene to its influence in the hip-hop industry is perhaps his most ambitious undertaking to date.
From CEO's to rappers trying to get into the game, The 48 Laws of Power has a strategy for every situation one would encounter, whether they're in the boardroom or the booth. So it only makes sense the man with the famous name would shine a light on the similarities between what many would consider two totally different worlds. QD3 explains his latest passion project to KING-MAG.com.
"I first read the book when I was doing music. The manager was sitting there reading the book while we were recording. I took a look at the chapter listing and said "Oh Shit! This is crazy!â€ At first I was a little scared of the book because it comes off as deception, but when I was reading further, most of this stuff is mostly naturally applied in the hip-hop business world. My approach with the documentary will be to show people how to be more strategic in doing business, based on how the laws really work. A lot of times those laws work against your natural inclinations and that's what we want to show people: how to use strategy and how to balance power â€“ not focused on deception, but the strategic parts.
Robert Greene's an incredible cat. It's rare that you sit with someone who's studied so many great leaders and studied their strategies â€“ you have to be on your toes. I remember reading this book and thinking there's so many parts of this book hip-hop is already using; and there are further discussions that he can add to the DVD. He can show people how to apply these things to your real life. And not all of them are necessarily deceptive practices like "Begin with the end in mindâ€. So when you start a company, you have a goal and you work towards that. So many people have raw talent and jump out there like "Hey, I'm talented!â€ But, if they don't have their end goal solidified in their mind, they can keep shooting and not hit that target forever. This teaches how to look at things holistically, how to leverage power, and how to not overstep your boundaries. We're focusing on the empowering side of it.
It's crazy how many people in Hip-Hop that use the book. I took Greene to a Ludacris party the other day, and everybody at the party had read the book 20 times. I just gave the book to all my employees and made a mandatory reading and that sort of thing. It's a lot more related, these two worlds, than people probably think.â€