Mind Over Matter
"My style is influenced by regular people, sometimes TV, people passing by, people in restaurants. I build this mental Rolodex, and depending on the day and what I have to do, I make my choices. There's no science to it.
I used to break the rules, but nowadays I follow the dress code most of the time. Ever since I started going to the Grammys, I start gettin' clean. That's what we call it in Virginia: â€˜Gettin' clean.' More than anything, you've got to be comfortable in what you're wearing, but you got to have the swagger. Think about it: Michael Jackson wore a glove, but he embodied it; it was a part of his personality. So when we wanted to be like Mike, it wasn't that we loved the gloveâ€”it was that we wanted to be like Mike . . . .
[As a designer,] it's not easy to give a motherfucker everything they could ever want in one product and not overdo it, so I take pride in taking the time to meticulously go through every dimension and give them more than they could ever ask for. So when you ask me why you're paying $200 for your sneakers, you know why. I'm very particular about quality. You know people are buying my shit, and now my shit is right. And it's just me and Nigo. No middleman.