Nike today announced the opening of its first Nike Sportswear retail store at 21 Mercer Street in SoHo, New York City, offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear.

With a new and innovative by-appointment design experience, Nike Sportswear Bespoke offers consumers the opportunity to work one-on-one with Nike Designers to customize select Nike footwear styles. Taking individual design to new heights, Nike Sportswear Bespoke is globally exclusive to 21 Mercer and launches in Fall 2008 with the iconic Air Force 1 sneaker.

Featuring a leather interior, premium construction, leather midsole, a custom dubrae, 1Night Only sockliner and tongue label, the shoes represent the pinnacle of craftsmanship. These highly sought after AF1 shoes will be available to consumers for the first time in 12 different colorways, exclusively at 21 Mercer. The shoes will be made-to-order and will take four weeks to deliver.

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