A vanity product sold for a good cause? Doesn't sound quite right. But leave it to hip-hop's chief philanthropist to make it happen. The debut of Russell Simmons' cologne, Phat Farm Atman, is not only an aromatic, grown man blend of lavender, sage, and musk, that keeps you smelling so fresh and so clean. But every penny used to purchase the new fragrance goes towards a variety of charities - twenty-five percent towards Keep A Child Alive, a HIV/AIDS initiative for children and families in Africa, and the rest to charities benefiting other causes such as human rights, health, and education. Smelling good has never been more important.