This Is A Remix

Following Pimp tradition, the creative scheme team gathered shortly after the truck's arrival to map out the overall game plan for the vehicle's ultimate makeover based on the ride's current condition, the owner's personality, and time allowed—which never seems to be enough. The goal was to come up with something feasible yet creative and Cinderella the Chevy from nothing to something. "When I first looked at it, I got a million ideas, then I sat down with the guys in the back and figured out what we were gonna do with it,” explains all-purpose coordinator Mad Mike of the creative process he and the WCC familia go through. "[The truck] had a camper shell, so we had to figure out some sort of camping theme with it. We wanted to keep the camper but make it West Coast Customs style.”