HARD ROC LIFE: Behind the Scenes

Strip tease
"It helps being a lyricist—that's where the idea [for the ad campaign] came from, that we run the strip. I was going to shoot [in] Las Vegas on the strip, in a hangar, on an airplane strip. It was just so much [money] I had to cut it down.”

Walk is Mean
"I wanted to take it to a place where fashion and neighborhood meet. It's a great shot in here where there's a group of guys sitting on the stoop and there's a girl walking like she just walked straight off a runway. See the way she's looking back, her hands and everything are in the perfect position, and her hair is flowing as if she walked past that stoop, but she's really walking the runway.”