Call Andre 3000, Common and Russell Simmons moralizing mouthpieces if you want, but they're only a tiny part of the growing movement to wipe anything with a mother off their plate.

"The biggest benefit for me is that I can choose to be healthy at any moment in time,” says who has been promoting proper nutrition since their duo's inception in the late ‘90s. "I take responsibility for what I'm putting in my body. Many people will say they are vegetarians but all they eat is french fries and popcorn. Vegetarianism is not about saying ‘I only eat this or that,' it's about adapting, exercising and being able to pick up on what my body is asking for.”